ABOUT
PrEP+PAIRED
The PrEP+Paired campaign was conceived as an effort to increase awareness and usage of PrEP in communities throughout New Jersey.
The message of PrEP+Paired is acessible to all populations, but is particularly directed at those that are most vulnerable to HIV infection.
WHERE DID PrEP+PAIRED COME FROM?
The PrEP+Paired campaign was thought up and brought to life by the people at NJCRI’s Project WOW .
WHO ARE THE PEOPLE IN THE PHOTOS?
The models featured in the campaign materials are a mixture of Project WOW members and staff. The cast features a diverse mix of people including trans women of color, black and latino gay and bisexual men, among other mixtures of gender, racial, and sexually oriented and centered identities.
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The purpose of using these people is twofold:
1. Represent the people of Newark, NJ, where Project WOW is based.
2. Provide visibility for those whose voices and experiences
are typically underrepresented or not represented at all.